How much should I charge for the product?
How much can I expect to sell?
Who’s rootbeer is it?
Do I have to buy a lot to get started?

If everyone else around me sells it, why should I?
With my name on it, what should I say if I am asked if I make it?
How do I get the product?
What if I don’t have a logo?

How do I make money with this?
If I put my name on it does that mean I should sell it for less?
Will I have to buy more labels at any time?
How much does it cost if I want 4 flavors?

How soon can I get the rootbeer with my own label?
How does the product arrive - how is it packaged?
Can I sell these bottles retail?
How many bottles must I sell to recoup my set-up costs?

How do I get started?

Why should I advertise myself?   
By putting your name on a quality product that your customers will enjoy, you are keeping your name and logo in front of them; it becomes embedded in their minds. By advertising - you are able to bring recognition and visibility to your name so that eventually it will generate more business.

Here's a quick question to help you understand...Have you ever seen a FEDEX van? Most people would say yes but they're wrong. What you have seen is a Ford or Chevy van with the FEDEX Logo on it...agreed? So why do they do it? To trick you into thinking that they make vans? No, they did it for the same reason you should put your name on those bottles - because it make good business sense to keep YOUR name in front of YOUR customers. Anyway that your can advertise YOUR business, like with our Rootbeer, your NOT advertising for someone else.

What does the $225 set-up fee cover?    
The set-up fee covers many of the necessary elements required to produce a custom-imprinted label - one with your name on it that you will be proud to serve your patrons. We don’t offer a generic label - everything we do is 100% customized based on your artwork or ideas. To accomplish this we have an in-house graphics department to meet your needs. Your label will be created completely "from scratch": your logo or artwork will be scanned, cleaned up if necessary and several label ideas will be presented to you to begin the proofing process. The set-up fee also covers the cost of any stats, negatives, color separations, plates, etc. necessary to produce the final printed label. Due to our low minimum quantity (1 case) the initial set-up covers all costs associated with creating, printing and maintaining an inventory of your custom imprinted label.

What’s in it for me?   
Beverages that are private labeled with your name not only expose your customers to your logo thus creating name recognition, but each time you sell one of these fine beverages you make money. To look at this another way, each time a customer purchases a beverage, not only are you making money but they are paying your advertising bill! Another perk that you will realize with your own beverages is that you will develop a loyalty not only to the soda line but to your name by advertising it on each bottle.

Why should I bother with it?   
There’s no burden on your end - all you have to do is make it known to be available - either on the menu or via a custom-produced table tent (we’ll help here too) or by your wait staff mentioning it to customers. It will sell! Just think, by putting your name on it, it’s not as if customers can go to the restaurant down the street and ask for your rootbeer. All you have to do is open up the case and it is ready to be sold.

How much should I charge for the product?    
What you charge for the product is entirely up to you. Use your current beverage pricing as a guideline and keep in mind that when you use price versus cost the bottom line is what matters and not the percent of return. Example: soda now priced at $1.25 - cost .20/cup=net 1.05 your rootbeer priced at $1.75 - cost .60/bottle=net 1.15. So...what would you rather sell your customers? You should always keep in mind the advertising - and that your premium rootbeer is a bottle; as we all know bottled beverages sell at a higher rate than tap beverages.

How much can I expect to sell?   
We have found that the more point-of-sale material (table tents, 4 paks, menus) that have your beverages listed for sale the more you will sell ~ the more visible your beverages are, the more likely you are to sell them.

Who’s rootbeer is it?   
The Rootbeer is Private Label’s recipe. We have all the ingredients and cartons shipped to our bottlers in the New England region who then bottle the beverages to our precise specifications.

Do I have to buy a lot to get started?    
No, we will produce labels for a single case as long as the set-up charge is paid.

If everyone else around me sells it, why should I?    
The answer is elementary. The more that you can promote your name, the more recognition you will gain and in turn derive more business. Simply put, "It makes good business sense." Why not advertise a name that will benefit you? Would you ask the same question about shirts (uniforms) for your staff? It's the same as offering chicken on the menu - why is it on your menu if it’s also on everyone else’s?

With my name on it, what should I say if I am asked if I make it?   
The truth is that you have a small soda company that bottles it for you...but if you really want to use your imagination you can have some fun with this one... "We make it downstairs in the cellar, each morning before we open we mix it up in the old bathtub."

How do I get the product?   
All we need to create your customized product is some artwork or ideas for your label design. Within three days you will have a proof either faxed or mailed. Once the proofing process is complete and we’ve settled on a design, we go to print and arrange your first delivery. Reorders are a snap ~ we will call you on a regular basis - you tell us who and when to call (or you can call us or leave an order on the web site). The product will then be delivered by our drivers on the pre-designated delivery day. Our drivers will stack the cases wherever you’d like.

What if I don’t have a logo?   
That’s OK - If you have something in mind, our graphics staff will present some ideas for you to proof. The usual result is that we achieve the look you are trying to project. Often we have created designs for beverage labels only to found out that our design has been duplicated on a sign or menu.

How do I make money with this?   
By offering a product with your name on it, you will form a loyalty and customers will purchase it again and again. Another avenue for sales is 4-paks. We have an old style cardboard carrier that we have found to be very popular with customers; they will purchase a 4-pak and take it home. This is another profit center that you can utilize to generate additional sales.

If I put my name on it does that mean I should sell it for less?   
There are two reasons for private labeling:

1: As a cost savings to your customers, that’s what Shaw’s and WalMart and other stores do.

2: As Advertising. The integrity of a product; better ingredients and high standards of quality control are important both to you and your patrons. This is the reason to sell your rootbeer for more money than any other beverage out there - that’s your name on the bottle.

Will I have to buy more labels at any time?    
The beauty of our service is that there is never any label purchase on your part - we bear the full cost and responsibility for that. Unless you change your logo or other information on the label you will never see a charge.

How much does it cost if I want 4 flavors?    
With a single print color and one of our stock background colors (we have 10 to choose from), four flavors would cost $225 for the label set-up for the 1st beverage and $75 each for the 2nd, 3rd and 4th beverages (this covers the cost of changing names, nutrition facts, ingredients, etc.) in a sense it is a plate charge. The total for the four flavors would be $450 ~ but just think, for an extra $150 you can make each label full color print.

How soon can I get the rootbeer with my own label?    
We ask for a three day turnaround with your help - for ideas and artwork. Product delivery depends on whether you pick up or we ship. Because the entire production is done in house (graphic design, label printing, bottles labeled) we have absolute control over production. Once a label design is approved it goes to print the next day...or sooner.

How does the product arrive - how is it packaged?    
The cases are packaged with 24 bottles except for the 1 liter spring water (12 to a case). All you have to do is open the case and the bottles are ready to put out for sale - labeled and ready to go. Four-paks can be ordered for carry out.

Can I sell these bottles retail?   
Yes. An excellent way is with the Four-paks - "Take Some Home." Time has proven that customers love the option.

How many bottles must I sell to recoup my set-up costs?    
We've been asked many times, and lots of people have wondered, just how long it would take to recover the setup charge. Here's a chart that'll help . . . It'll save you time with the calculator. (We've done the math.)

Number of weeks (at specified costs) to Recoup Set-up Charge

Numbers are estimated and based on ten-case orders with applicable COD discounts.

How do I get started?   
All we need to get started is some artwork or ideas and a small setup fee. Now we are on our way! Call us today!

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